FM Morena 100.5 — Catamarca
As Creative Strategist for FM Morena, I led a complete brand modernization—moving the station from local FM mainstay to a multi‑platform audio brand with a global footprint.
scope of work
- Re‑designed visual identity and on‑air graphics; launched digital video programming.
- Developed FM Morena mobile app (5,000+ installs to date) and placed the station on major streaming directories (Streema, Radio Garden, TuneIn).
- Integrated audience analytics and performance advertising to expand reach across provincial and expatriate communities.
- Introduced podcast and mobile‑first show formats to improve shareability on social and messaging apps.
- Established a coherent social presence on Facebook and Instagram, standardising tone and visual language.
measurable results
- Listener base grew from an estimated 9 k local listeners to more than 40 k global weekly streams within 12 months.
- Facebook community surpassed 10 k followers with engagement up 180% year‑over‑year.
- Advertiser inquiries doubled, adding new segments in retail, tourism, and education.
- Video snippets averaged 25 k views per release across social platforms.