Rasta Alfajor - Argentina

core goals

- Position Rasta Alfajores as a leading brand in Argentina through innovative marketing and creative strategies.
- Leverage cutting-edge AI-driven workflows to streamline the production process and enhance creative output.

my role

- Led the brand’s inaugural marketing campaign, ensuring its success in Argentina's competitive kiosk market.
- Utilized AI tools to handle all stages of production, from storyboarding to visual effects, ensuring efficient and cost-effective execution.
- Directed AI-enhanced video editing processes to elevate post-production, improving the final product’s quality.
- Applied AI-driven analytics to refine social media strategies, boosting engagement and ensuring precise audience targeting.

key outcomes

- Achieved over 2M views within two weeks, with tailored social media content reaching the right audience.
- Increased Instagram followers by 300% within the first month, driving enhanced engagement through AI-optimized recommendations.
- Boosted sales across nationwide kiosks, reflecting the campaign’s ability to connect meaningfully with consumers.